Clothing brand Ichiyo just unveiled its S/S22 collection 37°2 “Falling into you “. Ichiyo label was born in 2020 as a statement from the designer’s own visions of femininity. This time focus in the collection is more on the side of “Dressing up ”, the designer is deliberately using “nudity” as a way to “dress-up”, underwear becomes formalwear.
Contrast palette between pastel and vibrant or dark colours are used to visually convey fluctuating, uncontrollable emotions. The shape of each garment is carefully designed to fit and hug unique and different bodies. The resulting silhouettes are fresh, joyful and contemporary pieces designed to accompany a woman in her everyday life.
