Trending in the Heart of Berlin – bringing glamour and excitement to Berlin’s Fashion Week! Last week, Berlin hosted its annual Fashion Week, and of course, the Instyle Lounge couldn’t be missing from the fashion week calendar.
Influencers, models, and VIPs flocked to the Design Offices Berlin Humboldthafen on July 13th, basking in the radiant sunshine, to discover trendy products from new and renowned brands in the fashion, beauty, and lifestyle sectors. With a combined social reach of over 18 million, the participants made quite an impact. Even KALTBLUT Magazine received an invitation, thanks for havening us.
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Experiencing Brands and Products Live
The lounge offered an array of delights for its guests: high-fashion photo opportunities showcasing stylish outfits and green accessories from Buscopan, personalized beach bags from Calzedonia, and live sketching by Catrice. At various beauty stations, participants got to experiment with the latest products and receive stunning makeovers. And for those who wanted a momentary break from trend-spotting, the outdoor area featured comfortable furniture from Westwing, perfect for relaxation.
Alessandra Kuschel, Head of Marketing at Instyle, expressed her excitement: “Every year, we look forward to bringing together influential creators and strong brands at the Instyle Lounge. The Berlin Fashion Week provides the perfect platform for us to showcase a wide range of versatile brands curated by Instyle.”
Among the guests were renowned influencers such as Dalia Mya Schmidt-Foß, actress and voice actress, Victoria Jancke and Timur Bartels, models Elena Carrière, Jacqueline Wruck, and Soraya Eckes, as well as Germany’s Next Top Model winner Vivien Blotzki and GNTM finalists Nicole Reitbauer and Selma May. Also gracing the event were Nova Meierhenrich, a host, and influencers Bruna Rodrigues and Antonia Hemmer.
