Introducing Polaroid Go: The World’s Smallest Analog Instant Camera to Join the Polaroid Family
Polaroid introduces the newest, tiniest member to join the family: the Polaroid Go camera. At just 4.1 inches long, 3.3 inches wide, and 2.4 inches tall, Polaroid Go is the smallest analog instant camera in the world. It was designed as a wearable creative companion, with a miniature version of the classic, square format film to match. The new camera and film mark the most significant and exciting change to the Polaroid form factor in decades. Cute, huh?
“Bringing innovation, product design, creativity, and a little bit of attitude back to Polaroid has been our focus ever since we took over as the new team three years ago. The Polaroid Go is our biggest contribution to this yet. It is just really playful yet incredibly well-designed, and it’s going to make it so easy for you to bring a totally different camera than your phone with you wherever you go,” Oskar Smolokowski, Polaroid CEO, said.
“It’s a pleasure to be working with Polaroid to document the strange, the inspiring, and the gorgeous moments that pepper my creative days,” Arlo Parks, British singer-songwriter and poet, said.
As part of the ongoing partnership, Polaroid and their creator collaborators will be releasing new “Go create” content through their social media and digital channels, highlighting identity and inspiration in all forms.
Available in a classic white colorway, the Polaroid Go camera leans on Polaroid’s iconic heritage of design while creating a new format of instant cameras for a new generation. The Polaroid Go also includes a newly developed selfie mirror, self-timer, longer-lasting battery, dynamic flash, double exposure, and travel friendly accessories. The sky’s the limit, not the size.
“We spent years designing the Polaroid Go camera from the inside out. The camera’s internal components are arranged like a three-dimensional Tetris, using a careful composition to achieve a simple and effortless exterior and deliver the smallest size instant analog camera possible. Bringing product design back in a serious way to Polaroid is a labor of love and the team is super proud of this new iconic form factor,” Ignacio Germade, Polaroid Chief Design Officer, said on the new design.