An exclusive #FashionFilm premiere from Argentina: BACKWARDS! Nostalgia and memory of love, their caresses, their last sex, the last look and the final goodbye. Perhaps a goodbye or a memory of something you can never forget: a great love. Alexan Sarikamichian wanted to portray the story of a couple through little peeks with a melodramatic music that helps the audience get into the depth of a couple’s intimacy . He choose the vintage resource of VHS format to show that special memories, images of her filmed by her boyfriend , old tapes that shows her seduction, her skin and eyes. The costumes were designed exclusively by Lucia Cammilli , who is based in New York working for brands such as : Ohne Titel, Zero + Maria Cornejo, Alice and Olivia. The video was filmed in Argentina in May 2016. This project joins the friendship and the art of two artists who wanted to collaborate together: Lucia and Alexan .