The buzz around Berlin Fashion Week reached a fever pitch on Wednesday evening as Namilia’s show drew an impressive crowd. Nearly 600 exuberant guests—including fans, ravers, queer style icons, and content creators—flocked to “The Tunnel” at Potsdamer Platz subway station. Attendees, many dazzlingly draped in Namilia’s audacious designs, were treated to a thrilling display of the brand’s ‘Good Girl Gone Bad’ collection.
Design duo Emilia Pfohl and Nan Li captivated the audience with flamboyant looks on the longest, most vibrant runway of the week. The collaboration with the 2000s cult favourite Ed Hardy elevated the show to an unforgettable crescendo of pop culture and provocation.
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Runway Pictures: © Alexander Fischer for BFW @studioalexanderfischer
From ultra-mini skirts to bold fake-fur coats, the collection dazzled with bright pink leather ensembles and sultry ball gowns enriched with trademark provocative messages. Think rhinestone-studded tops boasting slogans like “Fashion Victim” and “I Love Ozempic,” alongside reimagined Ed Hardy classics. Since bursting onto the scene in 2015, Namilia has captured the youthful spirit, enthralling a predominantly under-35 audience with its high-quality, yet accessible, concept-driven pieces.
“‘Good Girl Gone Bad’ delves into the lifecycle of fame, examining the pop cultural zeitgeist of the 00s and early 2010s. This Era, notorious for its paparazzi flashbulbs and vicious tabloids, is reimagined through a couture lens,” the designers shared. “Our partnership with Ed Hardy breathes new life into archive pieces, crafting couture gowns and elevated streetwear imbued with handmade embroidery and exquisite tailoring. The collection critiques societal pressures and the cyclical, often brutal, nature of fame—where every individual, particularly women, is scrutinized and judged under an unforgiving spotlight. For the first time, we’ve incorporated upcycling, using deadstock Ed Hardy items and vintage garments to challenge and reflect upon these cultural dynamics.”
About Namilia
Founded in 2015 by visionary designers Nan Li and Emilia Pfohl, Namilia challenges conventional norms of femininity and masculinity. Their striking designs fuse bold political statements with sex-positive themes that are integral to the brand’s ethos. Known for their pioneering motocross and rave-inspired aesthetic, Namilia’s gender-neutral clubwear has garnered a loyal following among celebrities like Rihanna, Cardi B, Christina Aguilera, Paris Hilton, and Arca.
Emerging from their Fashion Masters Course at the Royal College of Art in London, their debut collection, “My Pussy, My Choice,” made a sensational splash at VFiles Runway in October 2015. Over subsequent seasons at NYFW, Namilia has explored diverse themes, from teenage heartthrob subversion to Rococo opulence and anti-Asian racism. Following their 2023 Berlin Fashion Week debut with “Cruising Utopia,” the brand’s latest show, “In Loving Memory of My Sugar Daddy,” once again captured global acclaim.
With a commitment to disrupting the fashion landscape, Namilia brings a fresh, locally-infused perspective to the global runway. The label’s resonant voice continues to redefine inclusive beauty and impassioned self-expression.
