
A KALTBLUT exclusive. Creative Direction and Styling by Joana Silva. Photography by Diogo Silva. The model is Joana Costa Vieira. Makeup by Karol Botter. Retouch by André Faria. Fashion by Nike, Ferrache, Desigual, Burberry, Adolfo Dominguez and stylist archive.
“O Mundo é Bué Cenas” explores the complexity of identity through contrasting visual codes. By navigating between preppy discipline and provocative expression, the editorial presents a single character shifting between worlds that appear opposite, yet subtly overlap. Through styling, repetition, and controlled disruption, the project reflects how identity is never fixed but shaped by multiple coexisting influences.

Creative Direction and Styling by Joana Silva / Instagram: @tofhan_co
Photography by Diogo Silva / Instagram: @diiogoasilva
Retoucher: André Faria / Instagram: @andrefariaphoto
MUA: Karol Botter / Instagram: @karolbotter
Model: Joana Costa Vieira / Instagram: @joanacostavieira @elite_lisbon
Fashion: Brands used are Nike, Ferrache, Desigual, Burberry, Adolfo Dominguez and stylist archive.


