Mó x Sabela Juncal by Allianz EGO will premiere at the Allianz EGO Showroom and the Multiópticas mó stand at the February 2024 edition of Mercedes-Benz Fashion Week Madrid. The emotional component of the proposal from the Pontevedra designer won over the jury. Sabela Juncal, inspired once again by the daily life of the home, wins the Mó x NEW TALENT Allianz EGO award with her design of one eyeglass, two sunglasses, and her case. Over the next few months, the designer and the leading company in the optical sector will work hand in hand in the design process to specify all the details of her exclusive capsule collection.
The collection is based on a mix of shapes, spaces, temporality, childhood memories, and everyday objects from Sabela Juncal. With Derek Jarman and his prospect cottage and Anne and Jérôme Israel with their Villa Magnan as references and the silhouettes of the chairs by Federico Varone or Alvar Alto as a starting point, Return was born; a creative proposal in which chairs and colours are the main features. “I have been passionate about designing accessories since I was a child. I am very excited to see one of my glasses de- signs on the street, and this award makes it possible”, celebrates Juncal.
With this award, Multiópticas celebrates the first contest edition in which mó joins Allianz EGO to support young talents in the Spanish fashion. Both entities thus make clear their commitment to the designers of tomorrow and give way to a new collection that will be sold both on the optician ́s website and in different establishments and pop-ups as well as on the designer’s website. In addition, Multiópticas will be responsible for creating the launch and promotion campaign for mó x Sabela Juncal by Allianz EGO.
Sabela Juncal (Pontevedra, 1997) studied Advertising and Public Relations at the University of Vigo, where she graduated in 2019. Her inclination for the fashion world, which has accompanied her since she was a child, led her to continue her training with the Master in Design and Creative Direction in Fashion, also at the University of Vigo. In it, she was able to give free rein to her most creative facet with the design and manufacture of Carmen and Condominio.
Condominio puts an end to a phase in which she explores all parts of the process of developing a collection: from the conception of the theme to pattern making, tailoring, design, and graphic printing. Currently, she aspires to continue enjoying fashion and become a recognized influencer in the field.
KALTBLUT: Tell me how you first became interested in fashion: and why you decided to become a fashion designer.
I cannot pinpoint an exact moment when my fascination with fashion began. It wasn’t a conscious decision, but rather a natural progression from my lifelong passion for art and design. From a young age, I was drawn to the world of fashion, which offered a complete form of creative expression encompassing everything from graphic design, drawing, sewing, stamping, pattern making, and storytelling. Even after a collection has been created, the creative process continues, as one can consider aspects such as music, scenery, communication, and creative direction. I find fashion to be a fulfilling creative exercise that stimulates me because it seems to have no limits.
KALTBLUT: Tell me a little bit about your journey that led to you releasing your new collection.
The process of creating my new collection spanned over a year, during which I explored different techniques and processes that intrigued me, such as knitting, hat-making using blocks, screen printing, and sublimation. The project was an organic and evolving process, where the process itself was just as important as the final outcome. This can be observed in the garments and in a work diary where I documented all the hours spent thinking to manufacture, and pattern making. The entire collection was made garment by garment, rather than as a set, with planning being an integral part of the result.
My personal interests and influences all came together in Condominio. These interests had been developing over time and were maturing in the workshop, resulting in a collection that was truly personal.
KALTBLUT: How would you describe your style and fashion?
I am drawn to clean cuts, natural fabrics, and subtle colours, as well as layering, unexpected accessories, and oversized garments. However, in my latest collection, we can also see tighter garments such as knitted outfits. This is what currently attracts me, but I do not consider it to be exclusive or closed to change. My style and fashion are always evolving and open to new influences and ideas.
KALTBLUT: Are there any fashion icons who inspire your design?
Yes, there are several fashion icons who inspire my design. For this particular collection, I drew inspiration from the work of Margiela, McQueen, Westwood, Viktor and Rolf, Thom Brown, Awake Mode, Alessandro Michele, and the fresh and innovative approach of younger designers like Steven Stokey Daley and Beate Karlsson.
KALTBLUT: What would you say makes your design stand out against other brands?
Each person has a unique way of understanding and perceiving the world around them, and for me, being true to my vision is the most important factor that sets my designs apart. I also prioritize ethical and sustainable production methods, and I am committed to creating pieces that are beautiful, meaningful, and responsibly made. I believe that this commitment to both artistry and sustainability speaks to a growing audience of conscious consumers who are looking for something special.
KALTBLUT: Where do you find your inspiration for your work?
I find inspiration everywhere, from a wide range of sources, including exhibitions, photographs, books, films, social media, magazines, conversations with friends or everyday life experiences. As a curious person, I’m interested in many different topics and often find that concepts and ideas that have nothing to do with each other connect somewhere in my brain and everything makes sense.
KALTBLUT: What advice would you give to people who want to experiment more with the clothes they wear?
I think it is important to be open to trying new things and not be afraid of making mistakes. Fashion is a form of self-expression, and it should be a fun and creative process. I would encourage people to find their own style and to wear clothes that make them feel confident and comfortable, regardless of what others may think.
KALTBLUT: What are your favourite pieces from your collection?
It is difficult for me to choose as each garment holds a special place in my heart and represents a lot of love and effort. However, I do have a special affection for the shirts, particularly the first two I designed, as well as the animal pieces. Each piece in the collection holds its unique value and significance to me.
KALTBLUT: How would you describe the local fashion scene/industry in your home town/country?
I am from Galicia, Spain, and I think that the fashion industry here is undergoing a period of transition and growth. There are many talented designers and artisans working in the region, and there is a growing interest in an ethical and sustainable fashion. Overall, Galicia’s fashion industry is dynamic and constantly evolving, with a mix of traditional and innovative approaches to design and production.
KALTBLUT: What does being an independent designer mean to you?
Being an independent designer means having the freedom to pursue my creative vision and to create clothes that are meaningful and responsibly made. It is also a challenging and constantly evolving journey, and I am grateful for the support of my community and the opportunity to learn from other designers and industry professionals.
KALTBLUT: If your brand was ice cream, what flavours would it be?
If my brand were ice cream, the flavours would be yoghurt, dark chocolate, mascarpone and blackberry.
KALTBLUT: What was the last music track you listened to?
Adoro: Chavela Vargas
KALTBLUT: Finally, what can we expect to see from you in the near future?
To be honest, I am not entirely sure what the future holds for my brand, I am in the process to discover it. I am constantly exploring new ideas and experimenting with different designs, so it is hard to say for certain what is next. I prefer to take things one step at a time and focus on creating pieces that truly speak to me and my creative vision. Whatever comes next, I am excited to continue growing and evolving as a designer.
Multiópticas is the leading company in the optical sector with the largest market share in Spain. It has more than 45 years of experience and is currently made up of more than 300 partners and collaborators, a distribution network with more than 550 opticians and more than 2,000 professionals in the national territory. It is managed under a cooperative model, a benchmark in terms of billing, number of establishments and associated professionals.
Multiópticas is the brand most recognized by the consumer and its own brand of glasses: mó, exceeds one million glasses sold per year. It offers comprehensive attention to the consumer, preserving their visual health with the highest guarantee and professionalism, and bringing fashion and the latest trends closer with more than a thousand models to choose from for all ages and with the best quality price. In addition, as part of their commitment to visual health, through the Multiópticas Foundation, they help the most vulnerable people and communities by offering them visual health care and donating glasses through their own programs or collaborations with prestigious entities in the field of vision solidarity.
Allianz Seguros is the main subsidiary of the Allianz Group in Spain and one of the leading companies in the Spanish insurance sector. To offer the best results for customers, the company is committed to physical proximity (through its Branches and Delegations with more than 2,300 employees and its network of more than 13,000 mediators), and technological (through tools such as its application for smartphones and tablets, its eClient area of the corporate website, and its more than 500,000 SMS sent annually to its clients).
It has one of the most complete and innovative product ranges on the market and is based on the concept of comprehensive security. For this reason, the products and services offered by the company range from the personal and family sphere to the business sphere, offering everything from Life, Auto, Home, Accident, or Health insurance, through Multi-risk for companies and businesses, to the most complex personalized insurance solutions.