Out 2day: Antony Morato launches #GetLoose Limited Edition
#SummerMustHave! After the success of the Antony Morato #Exciter Flash Collection, the brand now launches its second Limited Edition named #GetLoose. The collection which is only available for a short time continues exactly where the previous edition stopped: three summery outfits for an urban and contemporary look.
The pieces offer the stylish man all the freedom he needs to get loose and enjoy the ease of summer in a state of euphoria. This motive is being picked up again in the video of the campaign, where the protagonist leaves the chaos of the city behind and at the end jumps into the sea, dressed in the swim shorts of the collection – a moment of inner transformation and relief, true to the motto #GetLoose.
Inspired by the contrast between modern architecture and the element water, denim and the colour blue determine the collection. The collection consists of several shirts, partly simple or printed with dragon prints and gold elements. Furthermore, there are shorts and airy denim trousers, as well as a cotton poplin jacket with an asymmetrical back.
The campaign of the #GetLoose collection is accompanied by influencer collaborations, as in the previous limited edition. Various bloggers and personalities who embody the Antony Morato style will reinterpret the campaign’s theme and visualize #GetLoose in their own creative way. For example, the liberating leap into the water is symbolically or literally implemented to present the collection in an original way. Our version of the new campaign goes online in 2 days!
The #GetLoose Limited Edition will be available worldwide at all Antony Morato stores, 50 selected wholesale stores and online at www.antonymorato.com from 10th May to 10th June.