#Campaign – “Once again, Premiata records its own visual code with authenticity,
alongside the path of a tradition that renews itself from season to season, with the creativity to find inspiration in the global culture but that heads us back in our deeper boarders.”
www.instagram.com/premiataofficial
premiata.it
MANIFESTO
No matter what the destination is.
If the journey is long and the destination is unknow.
What matters is the Vision.
The emotion.
Losing yourself in the colors of life, the strong ones.
The freedom of expressing yourself, being unconventional, to be more authentic.
The vital energy that makes you unique, the strength that heads towards a new tomorrow.
We – the urban nomads- are not different from ethnic groups, but from values and the colors are the only message that represent us in the willing of the Future.
The past has grey pages that oppress us, that’s why our World is in color, and the stronger the colors get, the further we look like as we would admire the Dawn of a new Era.
