Press Play: CLOD – SLOGAN

Clod is the name of Claudio Nigliazzo new project and his debut sigle is Slogan, produced by Clod and Mario Conte. The lyrics are an observation on how approximate and deprived of contents and communication the media is, becoming in the majority of the cases just a slogan.

The idea behind the song is an analysis on the concept of sexuality and sensuality and the abolition of stereotypes, especially visually, that is establishing many more insecurities in our society. The music video of Slogan is directed by Simone Rovellini, and the art direction is by Clod and Valentina De Zanche. It was premiered on the 17th of September at the “Mix Festival – International Lgbtq+ Cinema and Queer Culture” at Palazzo Reale in Milan.

Sometimes dreaming with eyes open can be more real than reality itself.

A boy, in the safe space of his room, imagines his ideal of beauty, strength, fortitude and sensuality; an ideal that runs away from the usual male and female preconceptions and of what is defined as beautiful and reassuring.
In the boy’s dream an amazon riding a motorbike is the incarnation of this ideal and it also stands for a new erotic and mythological reality.

The boy wants to enter this world, making it his own and transforming his dream in reality.

All the pictures are by Valentina De Zanche. @valentinadezanche

REGIA @simonerovellini
CON @barbara_carita_ifbbpro
ART DIRECTION BY ME + @valentinadezanche
MUA @vanessa.icareg
HAIR @daveonhair

UN GRAZIE SPECIALE A @outside_r1983 E @manolisfringuellopolus