Raf Simons x Fred Perry – European subculture and the energy of youth.

Fred Perry launches a new collection on February 15 in cooperation with the Belgian fashion designer Raf Simons. Inspired by the subculture and the energy of youth, Raf Simons brings his signature style to classic Fred Perry parts and adds detail while retaining the DIY character of punk dressing: the tape is deliberately not worn on collars, side seams and under the laurel wreath symmetrically mounted. For spring of 2018, Fred Perry continues to work with director Sharna Osborne to produce a video look book. Artist Patrick Waugh was commissioned to create collage graphics. “Dress codes and gestures and attitudes have always inspired me, as have youth cultures in general” – Raf Simons

When I started out, I focused on youth and subcultures, and Fred Perry was one of my many inspirations.


Find out more at fredperry.com

Favourite items from the new collection are: 

Raf Simons Made In England Taped Detail Jacket

“Made in England from heavy cotton twill, our jacket with Raf Simons is oversized and boxy in shape. Designed with large two-way patch pockets and vinyl tape below the back of the collar. Finished with a dual-branded patch.”

Raf Simons Taped Detail Piqué Polo Shirt

Raf Simons reimagines the Fred Perry shirt with a lightweight piqué and vinyl taping. With a contrast colour-blocked design, the back and sleeves are plain black. Finished with tonal Raf Simons embroidery below the Laurel Wreath.”