Ten C presents its new collaboration with Diemme: the two storied made-in-Italian brands combine their most iconic features. For the first time, Ten c’s OJJ is used as a material for personalization of the Roccia Vet, DIEMME’s cult Hiking Boot. The result is an exclusive new model, “Antermoia”.
The idea of working together immediately had the clear objective of creating a product that combined both companies’ extensive know-how. The combination of OJJ – Ten Cs exclusive fabric – and Roccia Vet, DIEMME’s iconic model, represents the perfect duo to unite the two brands, both focused on quality and craftsmanship. Attention to their Italian heritage is also reflected in the name of the new boot, Antermoia being one of the highest and most evocative lakes in the Dolomites.
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So OJJ – Original Japanese Jersey, the exclusive Ten C fabric made in Japan and processed in Italy, used in the creation of the brand’s outerwear, is now available in a new version.
The partnership features a blend of materials and colourways true to the DNA of both brands. The tone-on-tone colour palette ranges from neutral shades of chalk and black to military green. Ten C’s OJJ fabric and a solid rubber edge make these hiking boots water-repellent and suitable for both city sidewalks and mountain terrain.
“We’re all product nerds and while the devil is in the details of design and manufacturing, the divine is often in choosing the right materials. This collaboration highlights both. A true Diemme cornerstone personalized with OJJ, in three monochromatic colours that highlight the material and underscore the iconic design.” – Mats Alver, Diemme Brand Director
“We are very proud to present Ten C’s first collaboration with a footwear brand. In Diemme we found the perfect partner to undertake this project of combining different materials, which has always been one of Ten Cs key strengths. With two Made in Italy excellences renowned for their high quality and masterful workmanship, the result could only be a unique product.” Enzo Fusco, proprietor of Ten C.
For the maiden voyage into the world of collaborative genius, Ten C’s legendary OJJ fabric makes its grand debut as a distinctive customizable touch to DIEMME’s venerated Roccia Vet hiking boot. The synthesis of such epics heralds not just a boot, but a testament to the intertwined knowledge of two titans.
Chiselling a product that solidified both dynamos’ profound expertise was the shared vision from inception. The OJJ, Ten C’s proprietary Japanese import, meticulously woven and finished in Italy’s storied textile mills, finds its counterpart in the Roccia Vet, so etched into DIEMME’s lexicon. This fusion is a nod to craftsmanship but also a tribute to their Italian roots, encapsulated perfectly in the name “Antermoia,” a name as majestic as the Dolomites’ peaks it echoes.
Unveiling OJJ in its newest form, the Ten C fabric once exclusive to deluxe outerwear, is now reimagined into a virtuoso of versatility.
This co-creation harmoniously marries material with aesthetics, evoking both brand DNAs in a symphony of tone-on-tone hues—chalk neutrals, deep blacks, and a timeless military green. Meticulously appointed with Ten C’s OJJ fabric flanked by sturdy rubber fortifications, these boots stride gallantly over cobblestone and crag alike, repelling the elements all the while.
Mats Alver, the maestro of Diemme, lays it down: “We’re the connoisseurs of the product realm. The devil’s in the craftsmanship, while the divine thrives in the material medley. Our collaboration is duality personified: Diemme’s bedrock essence, now fused with Ten C’s OJJ, in a trio of monochrome shades that not only highlight the material’s integrity but the design’s emblematic stature.”
Meanwhile, Ten C’s Enzo Fusco resonates with pride: “Launching Ten C’s initial foray into the footwear domain is a milestone, and Diemme is the quintessential co-creator. Fusing differing strands is Ten C’s forte. Marrying Made in Italy virtuosos recognized for unparalleled quality and skilled artisanship, it’s undeniable—the result is an enigmatic, singular creation.”
