The Blader

The new shape represents the ethos of Buffalo and it is a true symbol of freedom as well as individuality. Throughout its long heritage, Buffalo was worn by endless creatives and enigmatic personas from subculture to pop culture that has been inspired by non-conformist silhouettes.

Oliver Leone leads the production of the Blader campaign named “IN BETWEEN” as the creative director. With his extensive knowledge of subculture in combination with Fashion and his special take on styling and photography, he is collaborating with Buffalo on the new launch campaign. The vibrant campaign captures the moments between partying and raving, which explains the name of it: moments in between that can be more intimate, more melancholic and, above all, more personal and authentic.

Mimi Wade who participates as a creative at HEAVEN by Marc Jacobs is among others the main character of the campaign. She is an LA-based illustrator, designer and stylist who already had the consent of international names such as FKA Twigs, Uglyworldwide and Alana who wore her creations. The campaign takes place during a weekend night in the streets of Los Angeles, where Mimi and her friends are ready to spend one of the best nights of their lives. They feel free because they live in a time in which gender identities and styles don’t matter. The present moment is the protagonist.

Buffalo created the new Blader silhouette to connect the past with the present. The Blader resonates with the iconic chunky shape of the classic Buffalo sneaker bringing a new take on them, that shall represent those in our age, which is shaped by new forms of subcultures, happening in the digital sphere.

The Blader Shoe is made with water-based materials, it is PETA approved and vegan. While the removable memory foam guarantees the highest comfort and perfect fitting. Created in five different colours – black, beige, white, pink and silver – the Blader (RRP 120€) is available only on and in selected stores.