On December 17, a charity fashion show of the Ukrainian brand Sheezen took place in the Labels space in Berlin. All proceeds went to support the Christmas campaign initiated by public organizations “Vitsche” and “United24”.
The goal of the Christmas campaign is to raise 1 million euros for UNITED24 to purchase electric generators needed by Ukrainian hospitals due to constant missile attacks and power outages.
Oleksandra Piskun, the founder of the Sheezen brand, joined the campaign and organized a fashion show with free admission, where she presented the new collection “Alophota”. The designer was inspired to create clothes by observing the residents of Berlin and their modern waste-recycling culture.
The entire event was held in semi-darkness, as a reminder that many Ukrainians now live in difficult conditions, without heat and light. The palette of the collection consists of black, yellow and blue colours: yellow-blue shades are close to the Ukrainian flag, and the combination of black and blue symbolizes the hope and difficulties faced by the people of Ukraine.
“Currently, there are very difficult times in my country. It breaks the hearts and lives of many people,” says Oleksandra Piskun.
The party at Labels started with powerful sounds from DJ Clarie and popular Ukrainian artists. Poly Chain DJ sets were played during the fashion show, and at the end, guests were treated to a bright afterparty with DJ sets by Ewa Nomad.
As a result of the party, 700 euros of donations were collected and directed to UNITED24 for the purchase of generators.
Sheezen is a young Ukrainian sustainable brand based on the concept of a comfortable life in synergy with nature. The name of the brand comes from the Japanese word “shizen”, which means naturalness and truthfulness. The presentation of the first Sheezen collection took place in March 2020. In the further plans of the brand — to form a culture of ethical and ecological production in Ukraine.
www.instagram.com/sheezen.wear
Photographer: @anasteishaaa_danger
Mua: @sashapikul
Hairstylist: @furiya_hair
Stylist: @seksi.sushi
