Paying homage to its world-renowned Classic Boot, Southern California-based global lifestyle brand UGG® is pleased to debut its Autumn/Winter 2021 FEEL YOU campaign featuring over thirty friends of the brand including Evan Mock, Lachlan Watson, Enny and other fascintating individuals. ugg.com/feel-you
An ongoing worldwide celebration of individuality and style, FEEL YOU demonstrates the endless ways to wear the brand’s beloved Classic silhouette today. Pairing UGG® heritage styles, plus new iterations with a group of multi-hyphenate creatives and thought leaders who express themselves through fashion, the campaign highlights the brand’s iconic boot of over 40 years.
Adding to the brand’s distinguishably iconic Chestnut colorway, new seasonal colors and patterns are introduced into popular styles like the Classic Mini, Classic Ultra Mini, Neumel and Tasman to update everyone’s UGG® wardrobe. Cow print, flames and a deconstructed UGG® logo treatment enhance the broad collection that features soft sheepskin and a versatile outdoor outsole UGG® is renowned for.
Like UGG®, this season’s vibrant cast is bold, provocative, free-spirited, optimistic, and real. Creatives like Evan Mock, Lachlan Watson, Enny, Enam, Ryan Zaman and Ruohan Wang boldly showcase how the brand’s Classics offering through a fashion-focused lens.
Fans of the brand are encouraged to share how they style UGG® styles by posting to Instagram and tagging @UGG and #FeelYou. Styles featured in the campaign are available now and can be purchased at UGG.com, UGG® retail stores and select wholesale partners nationwide. For more information on the UGG® brand’s FEEL YOU campaign, please go to ugg.com/feel-you.
Launched in Autumn/Winter 2020, FEEL is a product and brand truth—uniquely ownable by UGG®. It will be the unifying theme within which the brand executes brand stories and creative each season.