In an exhilarating fusion where Parisian chic meets the untamed spirit of the wild, VEJA and Études invite you on an aesthetic hike with their latest offering. The collaborative effort redefines the Fitz Roy silhouette, a nod to nature’s majestic altitudes and the adventurous trailblazer’s soul.
Garbed in the understated sophistication of mineral grey, the footwear pays homage to the rugged beauty of the Vercors Massif, a landscape woven into the essence of Études’ philosophy. A testimony to alpine grandeur, the design boasts geometric contours that echo the silhouette of formidable peaks, while the branding synergy—VEJA’s iconic V interleaved with Études’ emblematic É—creates a visual dialogue that’s both arresting and harmonious.
www.instagram.com/etudes / etudes-studio.com
www.instagram.com/veja / veja-store.com
Adorning this mountainous canvas is a splash of Études’ signature blue, a detail that harmoniously threads the two brands’ distinctive styles into a cohesive narrative. Their artistic endeavour transcends the confines of conventional design, creating a piece that is as much a functional gear as it is a sartorial statement.
With an eye for the dramatic, Thomas Rousset captures the essence of the collaboration in a visual campaign set against the backdrop of Tour Montparnasse in Paris. The story unfolds with a daring climber caught amidst the mundane rhythms of a workday, only to transform his routine into playground theatrics. It’s an allegory for the collaboration itself—everyday life infused with the spirit of daring escapades.
The Fitz Roy, the canvas for this urban adventure, comes equipped for the rugged dance of the backcountry. A Roy-Plate shields against the terrain’s sharper conversations, while the multidirectional lugs of the outsole promise a steadfast grip. The Trek-Shell upper—a canvas of valour—features 100% recycled polyester, water-resistant and resilient, cocooned in a PFC-free water repellent, ensuring that the elements bow down to your every step.
Step into the VEJA x Études terrain and walk the cityscape with the heart of a mountaineer.
