With her song ‘Money Machine’, Berlin-based artist Joplyn shines a light on the unscrupulous exploitation and objectification of many young girls and women in society, with today’s industries’ focal attention solely being on feeding the unappeasable “Money Machine”, as opposed to doing what is right. Harnessing her international and creative background, the young songwriter, pianist and vocalist creates a sound that combines futuristic R&B beats with emotive electronica similar to that of FKA twigs, Banks and Solange. Her first single ‘Against The Stream’ was written together with Booka Shade, followed by the highly praised ‘Too Close‘. Now back with the Chi Thanh produced track ‘Money Machine’ and a Mo Kanaan directed video, Joplyn sets her sights on taking this year by storm.
“Joplyn’s music, style and energy impressed us right from the start. After we talked about the song and the message she is trying to convey, she gave us full creative freedom for the visual work. We immediately felt we wanted to do something different.The video captures a weird and uncomfortable model casting, that shows how the brutality of the fashion industry can turn girls into robots, devoid of joy and soul. Joplyn’s alter ego, the Queen, functions as the representation of the dark side of the industry, sucking all that is left out of them. The girls’ performances and the choreography by Leila Matzke really ads to the idiosyncratic feel of the video.” – Director Mo Kanaa
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