Weekday Zeitgeist t-shirts to outlive future generations.

#Campaign – Every single week for the past 10 years, Weekday has been creating printed t-shirts that reflect current events and topics that popular culture and Weekday’s community are engaging in at the moment. The project is called Zeitgeist and to celebrate its 10-year anniversary, Weekday has come up with a way to preserve a selection of the most iconic t-shirts to help future generations understand our times.

The campaign is launched on Tuesday, October 19th and will be visible at @weekdayofficial. While celebrating our 10-year anniversary, we’ll continue to drop our weekly Zeitgeist t-shirts at weekday.com.
In creative collaboration with Save-Our-Souls.

What would help the future humans, archaeologists and even aliens understand about the 2010s? What would be a perfect source of reference for understanding our worries, our humour, the concept of a hilarious meme, or what even a celebrity is? The answer is: a perfectly preserved collection of Zeitgeist t-shirts; a time capsule created over a decade that captures a generation, like a physical pop-culture diary by the human race.

To celebrate the 10-year anniversary of the Zeitgeist Project, Weekday has prepared the t-shirts for the future with the help of a specially designed box that is guaran- teed to last for more than 3000 years. The box is con- structed using mostly stainless steel and can protect its contents from temperatures up to 800°C.

In a global campaign, Weekday is working with a selec- tion of Zeitgeist Guardians – a group of people that will take care of one box each for the rest of their lives. The Guardians even signed a contract promising to uphold their commitment and that they will find a suitable heir who will continue the same mission.