HANRO atelier pays tribute to the tradition of craftsmanship and the individuals behind it, continuously honouring the heritage of the brand. This space serves as a platform for artistic collaboration, fostering interactions with designers, artists, and visionaries who embody HANRO’s commitment to quality, authenticity, and timeless aesthetics. In the Spring/Summer 2026 collection, HANRO engages in a creative dialogue with Berlin-based painter Charlotte Adam.
Stephan Hohmann, Managing Director of HANRO, articulates the brand’s philosophy: “As a traditional brand with a strong identity, we are constantly navigating between authenticity and relevance. We seek dialogue with individuals who share our values to reinterpret them in innovative ways. This engenders an authentic and mutually enriching partnership. We are not focused on fleeting marketing successes or trends. Together, we celebrate and evolve HANRO’s heritage to create unique, emotional experiences for our customers.”
Photographer: Rita Lino @rita_lino
Charlotte Adam’s art seamlessly merges classical and modern influences, showcasing a deep respect for tradition counterbalanced by exploratory curiosity. Her work, renowned for its subtlety, offers intuitive and often humorous interpretations of aesthetics, capturing ephemeral moments that inspire viewers to pause and appreciate the significance of life’s small details.
The “Souvenirs” collection — a limited unisex capsule comprised of twelve pieces — synthesises HANRO’s iconic bestsellers with motifs derived from Charlotte Adam’s artistic vision. Inspired by nostalgic escapades from the 1960s to 1980s, including vintage postcards and the cinematic flair of Wes Anderson, “Souvenirs” encapsulates the essence of seaside, city, and countryside retreats. Each piece is tailored to be an ideal travel companion, whether for a journey by the sea, a city weekend, or a countryside getaway.
Charlotte Adam infuses the collection with a bold, collegiate-inspired colour palette featuring Estate Blue, Cherry Red, and Branch Green — vibrant hues that beckon summer. The tops are inspired by HANRO’s cherished styles, including the beloved ‘Touch Feeling’ and ‘Sleep & Lounge’ tops, along with a silk addition from the ‘Grand Central’ collection. A highlight is the sailor-collar shirt. The bottoms draw upon ‘Touch Feeling’, ‘Fancy Woven’, and ‘Sleep & Lounge’ styles.
Every design is adorned with exclusive branding elements, featuring a custom label and hangtag crafted specifically for this collaboration. Through this HANRO atelier edition, the brand reinforces its position as a bridge between tradition and modernity, fostering a cultural dialogue through design.
Founded in 1884 in Liestal, Switzerland, HANRO has maintained a legacy of producing premium lingerie, nightwear, and loungewear for 140 years, synonymous with understated luxury, exceptional quality, and timeless style. With a focus on unique materials, exquisite craftsmanship, and meticulous attention to detail, every collection results in sustainable lingerie that embodies elegance and aesthetic appeal. HANRO products are crafted in Europe and are OEKO-TEX® STANDARD 100 certified, with 80% of fabrics originating from their own production facility in Vorarlberg, Austria, and manufacturing conducted in their factory in Portugal. Today, HANRO is available in the finest shopping destinations across nearly 50 countries worldwide.
