ADIDAS x GUCCI- Retro Sportswear

Explore the combined creative codes of adidas x Gucci, available to shop starting from June 7th. Designed by Gucci‘s Creative Director Alessandro Michele, adidas x Gucci blends the House’s emblems with the symbols of the iconic sportswear brand. The collection expands the sartorial offer of streetwear seen on the catwalk through a selection of sports-inspired pieces that stand out for the same kaleidoscopic aesthetic that characterized the show.

For this collection, Alessandro Michele has conceived a series of images inspired by archival catalogues, starring a cast of characters in dynamic poses against colourful sports backdrops, and captured by photographer Carlijn Jacobs.

The first lookbook of the adidas x Gucci collection is just a preview of the launch that will take place on June 7 in a selection of Gucci stores and dedicated Pop-Ups, as well as online at and the CONFIRMED app. from adidas, and that will come from the hand of an exclusive advertising campaign.

Creative Direction: Alessandro Michele
Art Direction: Christopher Simmonds
Photography: Carlijn Jacobs