#Campaign – Our fave Ukraine brand TTSWTRS continues to explore energy with its statement pieces imitating naked skin, tattoos and a basic color palette — this time delving into the realm of artificial intelligence (AI). The brand was created back in 2013 as a creative project of designer Anna Osmekhina, a former costume designer, fashion editor and stylist.
Starting from a small team of enthusiasts creating clothes as if for themselves, the brand has since then grown into a world-known phenomenon, worn by Nicki Minaj, Kourtney Kardashian, Iryna Shayk, Winnie Harlow, Lena Perminova, Nina Kravitz, Sita Abellan, Lisa Owen, Tommy Cash, Vera Brezhneva, Ksenia Sobchak, and many others.
The latest collection, titled “AI Met a Woman,” depicts a particular storyline, detailing the consequences of AI coming face-to-face with the modern woman.
The silhouettes and elements comprising the capsule are a result of the interaction. When AI meets the woman, their energy fields collide, but since the woman’s energy is overpowering, its system breaks. The woman subsequently absorbs anything that makes her stronger, making up the fragments of machinery representative of the collection.
