ARREY BERLIN: Insights into the Innovative Fashion Label and Its Creative Visionary

ARREY BERLIN, an established fashion label, not only enriches the fashion industry with its unique designs but also thanks to its charismatic founder and designer, Arrey Kono Erow. Since its inception, the label has been known for its stylish elegance and sustainable fashion.

www.instagram.com/arreyberlin

In addition to its ready-to-wear and haute couture lines, which are particularly renowned for their unique pleated creations, the coveted njinju bag collection takes centre stage, representing the heart of the brand. ARREY BERLIN has undergone remarkable development, reaching customers in approximately 35 countries and over 200 global retail locations. Among them are renowned establishments such as KaDeWe, Oberpollinger, Liberty London, and Mode Haus Wagner Baden-Baden. Their global presence is further enhanced through captivating presentations in cities like London, Milan, Amsterdam, Tunis, Berlin, Belgrade, Shanghai, and Shenzhen.

The Creative Visionary

Behind ARREY BERLIN is Arrey Kono Erow, a visionary with a profound passion for fashion and design. Born in Cameroon, she combines her roots with a global perspective to reflect a unique cultural diversity in her creations. The fusion of traditional craftsmanship techniques with contemporary style is the unmistakable hallmark of ARREY BERLIN, attracting fashion enthusiasts. The designer’s creativity and determination shape both her fashion and life story. Since 2006, Arrey has focused on her store in the Hackesche Höfe, a creative and inspiring environment in Berlin, where she welcomes international professionals and loyal customers.

The Art of NJINJU Bags

The njinju bag collection perfectly embodies Arrey’s artistic vision. Made from high-quality, sustainable materials, these bags are not just fashionable accessories but also expressions of a lifestyle that places environmental protection and ethical principles at its core. Njinju bags draw inspiration from a captivating narrative – a journey through time to self-discovery. This quest led to the discovery of a forgotten treasure: ancient ideographic Nsibidi scripts that are 4,000 years old and resemble hieroglyphic writings. The brand skilfully combines the essence of past civilizations with the canvas of contemporary fashion, transforming it into an art form. The bags impress with distinctive designs, vibrant colours, and refined details that tell individual stories and reflect the cultural connection of their wearers. They are crafted from durable folded recycled vegan leather and vegetable-tanned top-grain leather.

For more information about ARREY BERLIN and the njinju bag collection, please visit https://www.arreyberlin.com.