#Campaign – The Stade Français Paris rugby players are in the spotlight this season at Aubade. We take a closer look at this exclusive partnership where glamour meets masculinity. #aubade #SFParis

They’re big, handsome and strong at Stade Français Paris. And they can’t resist Aubade. The rugby players at the capital’s club are playing the seduction game and showing off their underwear. This capsule collection puts a new spin on the colours of their shirts with the Aubade touch. “Our club respects the values of the sport but not the conventions,” they say, loud and clear.

They have much in common: Paris, creativity, glamour and self-assured individuality! An encounter with the most sensual and teasing of lingerie brands was inevitable. The playful waistband on the graphic boxers and briefs could only be Aubade with ‘BAD’ underlined in ‘Aubade Men’. Together with Aubade women, they make a strong team with more than a dash of humour. Yin and yang strike the perfect balance. Having fun and playing as equals is the spirit of this sexy new partnership that turns machismo clichés upside down and awards victory to the best game of all – seduction – while playing by the rules.

For Spring–Summer 2019, leading French lingerie brand Aubade has dreamt up a capsule collection with its partner, the Stade Français Paris. Aubade has created Aubademen x SF Paris for them and all men: a line of six boxers and one set of briefs in the club colours, pink and navy blue, currently in store. With graphic patterns, topstitching, soft waistbands and ultra-comfortable fabrics, we’ve done all we can to pamper boys when their work is done.

All products are priced at €35 (inc. VAT) and will be available in France and abroad in all Aubade shops, department stores, independent lingerie shops and, of course, the brand’s official online store. They can also be found in the official Stade Français Paris shop (Paris 16) and online at

This partnership promises to make its mark on body and spirit all year round (competitions, meet-ups and signing sessions with the players and special events) in the shop, on social media or on the pitch at the Stade Jean Bouin for the Stade Français Paris vs Castres match over the weekend of 23/24 March 2019.

Get all the latest news on this all-new partnership by following at:
@SFPARIS @stade_francais_paris