#ModaLisboa – INSIGHT! AWAYTOMARS unveiled its new Fall/Winter collection for 2019-20. “Sustainability has always been one of the pillars of AWAYTOMARS. From the creative process, which encompasses a diverse network of creative talents to the use of technology, our mission is to think of creation as a contributory rather than a wasteful mechanism.” #word Photos: Ugo Camera
The Fall/Winter 19/20 collection was co-created with clothing sent by AWAYTOMARS members, consumers and partner brands. The collection is a critical analysis of consumption and overproduction and has as its main objective the non-production and the re-evaluation, re-design and recycling of pieces of clothing discarded by their previous users.