HADERLUMP presented its Spring/Summer 2027 collection, titled ATRIUM, inside the Grand Palais Room of the Hotel Adlon Kempinski. Gathering 400 guests near the Brandenburg Gate, the presentation established a clear dialogue between the venue’s palatial grandeur and the brand’s signature subversion and contemporary abstraction. The show stood out as one of the highly anticipated highlights on this season’s Berlin Fashion Week calendar.
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All photos by Shin Jeong Hoon
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The conceptual framework behind ATRIUM draws from both the architectural core of ancient Roman homes and the chambers of the human heart, while anchoring itself in a personal narrative. The collection reflects Creative Director Johann Ehrhardt’s early professional experience training as a waiter at the Park Inn, a period defined by rigid routines, hospitality hierarchies, and specific social structures. Across 28 distinct characters, including a concierge, a bellman, and a nightwanderer, the collection explores the anatomy of institutional spaces and the quiet alienation that often exists within them.
The textile selection and construction demonstrated a refined, technical approach to casual and formal attire. Ehrhardt utilised a mix of waxed denim, crushed cotton twill, tweed, and a purple jacquard with organic, swirling patterns, contrasted with raw, frayed edges. These traditional fabrics were recontextualised into modern silhouettes characterised by raglan shoulders, exposed waists, shortened hemlines, and integrated hoods. Light blue denim was treated experimentally, notably in a draped dress inspired by a wrapped bedsheet where the selvedge, typically concealed, was intentionally left exposed.
Architectural details and hotel paraphernalia informed the structural language of the collection. Silver cutlery inspired sharp design lines, while hotel keys appeared as functional blazer closures, prints, and knit patterns. The brand’s characteristic wrinkled sleeves were accompanied by a new rounded sleeve shape for outerwear, alongside a strong showing of knitwear, including a dress constructed from knit panels with hand-manipulated loop stitches. The styling was completed by broad hardware belts and leather boots developed in collaboration with footwear designer Matthias Winkler.
Documenting the technical execution and atmosphere of the presentation from behind the scenes, photographer Shin Jeong Hoon captured the collection up close. His backstage photography provides a focused look at the intricate textures, tailoring details, and pre-show preparations, offering a thorough perspective on one of the standout collections of the Berlin schedule.
