BIMBA Y LOLA gets into the festive mood with the “LOVE, ALWAYS” campaign, a celebration of friendship, music, dance, joy, and freedom. The video features international rising star Nathy Peluso – singer, songwriter and performer. Directed and choreographed by (LA)HORDE – an art collective founded by Marine Brutti, Jonathan Debrouwer, and Arthur Harel –, also counts with the renowned Director of Photography André Chemetoff.
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Right before the end of a holiday family dinner, the protagonist cheekily escapes her home to meet a group of friends that await outside to enjoy a night full of fireworks, light, and rhythm as they dance to Snap!’s iconic anthem of the ‘90s “Rhythm is a Dancer”. A get-together of diverse people united by their love and respect for each other, music, movement, and celebration.
“The “LOVE, ALWAYS” campaign introduces one of the key items of the upcoming year: the Chimo logo bag. Centered around BIMBA Y LOLA’s iconic circular logo, this new volume is available in a wide range of colors like purple, black, or white, as well as bold prints in acid green and orange. Made in materials like leather and laminated fabric, and ranging from small to large, the Chimo bag also features a fun take on the logo: a metallic piece in contrasting colors.
Free and fun. Fresh and vital. The campaign reflects the BIMBA Y LOLA attitude and the brand’s core values: we are a creative collective spreading art and culture through fashion. And love. Love, always.”
Nathy Peluso
Argentinian-born, Spanish-raised Nathy Peluso (b. 1995) is a rising star. Singer, songwriter and performer, Peluso has been challenging the music industry since 2017. With top-charting hits like “Corashe”, “Business Woman”, “Delito”, or “Mafiosa”, she mixes influences ranging from jazz to hip-hop, to neo soul and salsa. With two albums and several EPs under her belt, she’s performed at festivals like Primavera Sound, events like the Goya awards gala, and collaborated with other artists like Christina Aguilera, C. Tangana, and producer BZRP.
(LA)HORDE
(LA)HORDE ist ein Kollektiv, das 2013 von den drei Künstlern Marine Brutti, Jonathan Debrouwer und Arthur Harel gegründet wurde. Gemeinsam hinterfragen sie die Codes verschiedener künstlerischer Disziplinen, insbesondere der zeitgenössischen Live-Kunst und der darstellenden Künste. Seit September 2019 stehen sie an der Spitze des Ballet National de Marseille und haben choreografische Werke, Filme, Videoinstallationen und Performances geschaffen, die sich immer um den Körper in Bewegung entwickeln. Aus dem Zusammenspiel und der Gegenüberstellung dieser verschiedenen Medien entwickeln sie Szenarien und Aktionen, die radikal zeitgenössische Themen und Fragen aufgreifen.
André Chemetoff
With more than 20 years of experience in the film industry, Director of Photography André Chemetoff has done it all: film, music, commercials, and independent art projects. He’s worked on music videos for artists including M.I.A, Rosalía, Frank Ocean, and Justice, TV series like “Euphoria”, and feature films like Netflix’s “IO”, “Lui”, and “The World to Come”.
