BIMBAYLOLIZED BY PETRA COLLINS

#Campaign – Do you see connections where others do not? Do you find yourself searching constantly for new adventures of the heart and mind? If you answered YES, you may be… BIMBAYLOLIZED.

Welcome to the community! While there are a gazillion different ways of being BIMBAYLOLIZED, it’s always something that comes from within, wherever you are and whatever you’re into. You can be bold and naive, carefree but care a lot. You can take things seriously but laugh at yourself. BIMBAYLOLIZED is an attitude, a personality — authentic, positive and free.

“To capture this spirit, many-sided genius Petra Collins has directed an out-of-this-world short film for our FW22 campaign — a mythical BIMBAYLOLIZED origin story. With her palette of desert sunsets and neon lights, her distinctive analogue aesthetics and her wicked sense of humour, she channels the mood of cult classics like To Die For, Twin Peaks and Repo Man.”

In the small desert town of Lolaville, USA, four girls are going about their daily lives — working at the local convenience store, pumping gas, and vlogging. But when icy orbs crash down from the sky, depositing brightly coloured CHIMO bags across town, the girls start to…change. The story unfolds through the footage of a wannabe reporter. She comes to investigate the mysterious arrival of snow in summer but ends up following these extraordinary girls and the rumours swirling around them. Enya’s eye has turned blue; weird markings appear on Peng’s body; Beth is possessed by a newfound obsession with UFOs…