Borbonese confirms its expansion strategy in commercial terms thanks to the new openings that testify to the brand’s desire to be increasingly competitive on an international level.
After the pop-up tour in Germany, Borbonese intensifies its retail strategy with a special opening in Porto Cervo. Opening a boutique for the summer months on the Promenade du Port which are encapsulated in the key elements of the brand’s new direction: the new creative concept applied to retail and the season’s Fall Winter 2022 novelties.
The boutique concept, which will then be extended to all new openings in the coming months, is a hybrid of boutique and art galleries. It is a form of retail experience and content conveyor which is constantly evolving. Defined by furniture elements made of sustainable materials such as cork will be modular and relocatable for the display of bags and accessories. While LED video and neon elements complement the experience in increasingly hybrid modes, both real and virtual.
The new boutique will feature new models from the Fall Winter 2022 collection. Such as the Epoque, Borbonese’s new IT bag, the 011 made from La Granda sustainable leather, and a special edition of the Strapcycle. The Strapcycle line launched last season from a circular economy perspective, made from a special 100% recycled polyester canvas and processed in Italy using techniques of finishing and weaving in full compliance with GRS, OEKO-TEX and REACH standards.
Alessandro Pescara, CEO of Borbonese says, “The choice of Porto Cervo for the opening of a summer boutique is part of the aim to give maximum visibility also at the international level to the “new” Borbonese. In a single location, the values that I believe are fundamental for the brand in the near future are represented: creativity, digital innovation, sustainability without neglecting the historical heritage of the brand.”