Brave, bold and genuine: LOQI – SNASK Collection Drop
Sometimes what stinks can taste the best. What’s your secret guilty pleasure? Introducing the new LOQI – SNASK Collection. “SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin’ design and real emotions. They seek to challenge conservative frameworks and they do it with their backs straight, supported by their unbreakable values.”
“We worship unconventional ideas, charming smiles and real emotions”
“They don’t cower away from the challenge, as they see that the magic lies within the unexplored. In order to be great – you have to be brave and bold. In order to be real – you have to stand up for your opinions and beliefs. And that is Snask – brave, bold and genuine. They excel at branding, design and film and refuse to do anything else than what they see as world-class. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility.!”
Backed by their own values and beliefs, Snask argues that the world needs more empathy for each other. One result of greater empathy will be a greater understanding of other people’s situations and thus a call to action for equality when it comes to race, gender, disability, religion or belief, sexual orientation and age. That’s true beauty.
To visually represent this, Snask created a collection of items where some will show a bold pattern of tigers, snakes and beers, the classic trinity of a rebel, and others will be genuinely transparent with a “secret” statement showing the vibe of a true misfit genius.