Calvin Klein has revealed the first segment of its Spring 2024 campaign, featuring the esteemed actor Jeremy Allen White in his debut for the brand. The campaign showcases White adorned in Calvin Klein’s most iconic underwear, capturing his empowered energy in a series of stills and videos shot by Mert Alas in his hometown of New York City. This unique approach amplifies White’s connection to the city, presenting a fresh perspective on Calvin Klein’s classic designs.
The Spring 2024 men’s Underwear collection introduces new logo treatments and materials, refreshing the timeless Calvin Klein styles for stylish, everyday comfort. The collection includes the innovative Intense Power, Micro Stretch, and Micro Mesh styles, blending bold design with cutting-edge fabrication, alongside the essential Modern Cotton and Cotton Stretch underwear, providing an iconic foundation for every wardrobe.
Calvin Klein’s Spring 2024 collection continues to embody the brand’s minimalist aesthetics, presenting essential pieces with a modern twist and a touch of sensuality.
