A KALTBLUT exclusive menswear editorial introducing new model face Ruben Madelon. Photography by Maddy Temple. Styling by Emily Tollner. Make up by Millie Bourne. “This story is inspired by the current use of excessive waste across the world, and the impact the fashion industry has on millions of lives. We now consume 60% more garments than we did in 2000 but, with one in 3 disposing of our outfits after 3 wears, clothing has lost its value and has become a commodity in our disposal world. By 2050 we will need three times the amount of resources to keep up with the demands; will be able to slow fashion down before we exhaust our planet?” says Maddy Temple.
Photographer – Maddy Temple @maddstemple
Stylist – Emily Tollner @emilytollner
MUA – Millie Bourne
Model – Ruben Madelon @rubenmadelon