Creative Conversations! KEEN x Tirade World Celebrate the Yogui

KEEN continue to express their ethos of bringing individuals together to unite under a unique perspective. Teaming up with Tirade World, KEEN celebrates the Yogui collection within an interview series entitled ‘Creative Conversations’. The campaign bases itself on self-expression and artistic ingenuity highlighting five creatives each wearing the Yogui in a variation of colourways and prints.

Style and creative protagonists Emmanuel Unaji (Fine Artist), Jessica Stratton (Tattoo Artist), Jen Eleto (Stylist), Sam Wooton (Painter) and Desree (Poet) feature throughout the campaign with each boasting an exceptional skill set and artistic expression. The interview series explores each creative’s background, successes, future prospects and advice for up-and-comers. While each individual featured leads within their respective field the Yogui symbolises style unity within the creative industries.

Championing the significance of self-expression and style identity the campaign teases the multitude of colourways available for the Yogui collection showcasing the varied aesthetics accessible via the slider shoe.

The Yogui collection comprises three product ranges with the Yogui, Yogui Arts and Yogui Collaborations. Various colour stories can be seen throughout the campaign such as Camo Green, Rip City Paisley, and Tye Dye with a sneak peek at the upcoming collaboration with Japanese-founded streetwear boutique atmos worn by Jessica.

The Yogui collection from KEEN is available to buy at