CUPRA Electrifies the Future of Mobility with Innovative Design and New Models

Yesterday in Madrid, CUPRA captivated automotive enthusiasts worldwide by unveiling the reinvented CUPRA Formentor and CUPRA Leon. At this landmark event, our passion for CUPRA’s visionary approach to design and mobility was palpable, and we are excited to declare that these cars epitomize the future of driving.

To ensure our readers and viewers could experience every thrilling design reveal and innovative feature, we sent acclaimed videographer and filmmaker Dominik Berberich to cover the event. His insights from the heart of the action will bring the palpable excitement of this showcase right to your screens.

The new CUPRA Formentor, a beacon of success within the Crossover SUV sector, continues to dominate with increasing sales, a testimony to its iconic status and exceptional design. Meanwhile, the CUPRA Leon has shown significant character growth, available in both a 5-door hatchback, and as a dynamic Sportstourer.

CUPRA has proudly proclaimed the introduction of a new standalone design house, CUPRA Design, devoted to pushing the boundaries of automotive aesthetics. This ambition reflects the brand’s philosophy: bold, unconventional, and passionately forward-thinking.

Noteworthy advancements include an all-new TSI petrol engine option for the CUPRA Formentor and CUPRA Leon Sportstourer, boasting 333PS with cutting-edge torque splitter technology and Akebono brakes. Additionally, each model is enhanced by the latest plug-in hybrid (eHybrid) technology offering an impressive 100km-plus all-electric range, along with rapid charging capabilities.

Both models will also feature a state-of-the-art 12-speaker audio system developed in collaboration with Sennheiser, ensuring an unparalleled acoustic experience, and a next-generation infotainment system that stands as a testament to CUPRA’s commitment to digital innovation and sustainability.

Moreover, the event highlighted collaborations with MAM, a sustainable jewellery brand, and Marset, a Barcelona lighting design studio, emphasizing CUPRA’s dedication to refined and sustainable fashion and lifestyle products.

At the promo event held at Plaza de Cibeles, CUPRA’s design principles were showcased in a dazzling ‘CUPRA Design Obsession’ catwalk, proving that the brand continues to redefine industry expectations through design excellence and innovative approaches to new mobility solutions.

Embodying a blend of emotion, electrification, and performance, CUPRA continues its rapid ascent as one of Europe’s fastest-growing car brands, proving that electrification and sportiness are indeed a perfect match. With every new model launch, CUPRA not only achieves new milestones but also redefines what we expect from the vehicles of tomorrow.