Danshan – Man and Land

Danshan presents a virtual capsule collection in collaboration with the digital fashion platform Pheagee. The collection taps into to the majestic scenery at Giant Causeway in the corner of Northern Ireland and explores the intricate connection between humans, nature and tradition.

www.danshan.co.uk | @danshanstudio

This photo series sees Adam and Matthew modelling in their own clothing, lensed by artist Chad Alexander, capturing the most genuine emotions of the protagonists in situ. Virtual garments are then dressed onto the models by Pheagee, a new way to approach the subtle relationship between fashion and self-expression without physical boundaries.

The collection is now available on the Pheagee App in selected regions.

Photography: Chad Alexander @chadalexander__
Photography assistant: Ben Malcolmson@ben.malcolmson
Art Direction: Jasmine Chan @jasmine.chan
Models: Adam Houston @adam5myth and Matthew Alford @mattyalford15