In a world teetering on the edge of ecological imbalance, visionary millinery artist Mijoda introduces a refreshing perspective on fashion’s role in sustainability. A graduate of the prestigious London College of Fashion, Mijoda’s project ‘Daughters of Rain’ transcends conventional millinery, delivering headwear that doubles as a lifeline in our water-scarce future.
Facing the Future Head On: Mijoda’s Visionary ‘Daughters of Rain’
Masterfully combining her fashion design roots with a deep-seated passion for millinery since 2021, Mijoda’s MA Fashion Artefact thesis is nothing short of revolutionary. At a time when freshwater scarcity looms large, her series of ‘Headwear-Artefacts’ are more than just accessories; they’re survival tools.
Embracing the inevitability of change, ‘Daughters of Rain’ visualizes a future where rainwater is not just rare but revered. Fashion here is proactive, with each drop of rain viewed as liquid gold. In this world, Mijoda’s creations are not just headpieces but sophisticated rainwater collection systems capable of harnessing up to 6 litres of rain – fashion fused with function in its purest form.
Traditionally, hats have been symbols of status, elements of protection, or aesthetic enhancements. Mijoda, however, writes a new narrative for hats as she pioneers their transformation into ‘rainwater-collection tools’ – an innovative stride for millinery.
This project is Mijoda’s clarion call for awareness of the looming water crisis and a reminder of rain’s profound significance. The headwear she meticulously crafts signals a merger of artistic expression with the urgent need for water conservation, exploring cutting-edge techniques for harvesting the skies. This is not just a narrative or an editorial piece. Every facet of the ‘Daughters of Rain’ collection is the fruit of Mijoda’s ingenuity and craftsmanship.
Masters project of @mijoda.dajomi
Model: @sabrinaw_sco
Studio Assistance: @soliloquiemente
Special thanks to @Barbour @Procter&Gamble @Philsamas
