EAST OF EDEN! Photography by Shane Anderson

A KALTBLUT exclusive menswear editorial. Art Direction and photography by Shane Anderson. Model is Hector Maclean. Styling by Cat Bramley. Hair & Makeup by Hiroaki Iwata. East of Eden is an abstract take on the story of paradise lost through a gradient of looks from deep darks to rich whites. Religious references are plentiful, along with allusions to classic art such as Magritte’s The Son of Man. A lux, lush styling and makeup contrasted with strong, al- most sensual, posing creates the perfect juxtaposition between modern and classic.Shane Anderson is a NYC-based Art Director forging a Brave New World of fashion-forward photo/video content. With a background in digital marketing & branding, he has found success working in diverse world markets. Before beginning his career in London (and soon after, Milan), Anderson trained as a classical double bassist, and would later study mathematics. Inspiration for Anderson’s work can be found in this clash between art and logic. It also finds roots in the sepia-toned sprawling suburbs of Midwestern America, where Anderson was raised. After truly living and working in different cultures, Anderson is able to take this sepia-toned visage of human experience and translate it into technicolour.

Anderson’s work is the perfect juxtaposition between modern and classic – made complete with a certain amount of whimsical melancholy. He is able to take (seemingly) simple situations and elevate them with a mystical touch via artistic allusions, various religious & historical references and a precise, distinctive post-processing technique. This unique contrast allows for a universal connection between not only his body of work, but also threads a relationship between the viewer and time itself. Though based in New York City, Anderson is available internationally and travels often for a variety of creative endeavours.