In the heart of Japan lies a culinary philosophy that inspires the latest EDWIN collection — Hara Hachi Bun Me. The mantra of eating until you’re 80% full is both sensible and stylish, and it’s the perfect spirit to infuse into your wardrobe this season.
EDWIN takes you on a delectable exploration of Japanese cuisine through an eclectic array of garments. Think all-over printed shirts and tees, cosy sweatshirts, and even a quirky Ramen bowl, each piece playfully echoing the allure of Japan’s vibrant food culture.
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This collection doesn’t shy away from the avant-garde. The designs seamlessly integrate AI artistry with the whimsical vibes of 1970s ice cream advertisements, crafting a visual narrative that’s both nostalgic and forward-thinking. Enter the Yōkai Diaries, featuring audacious monsters that embody the essence of Japanese folklore while humorously grappling with these cultural conundrums.
STAGE 1: Enter the realm of the Yōkai, unapologetically rebellious and unafraid to indulge. They dive into feasts with reckless abandon, embodying the spirit of sheer enjoyment rather than restraint. Who needs moderation when joy is just a bite away?
STAGE 2: It’s not about deprivation; it’s about the dance of flavours and the art of timing. The Yōkai linger over morsels and sips, navigating the thin line between civility and chaos. Each bite is a step on a journey that feels endless yet profoundly gratifying.
STAGE 3: And yet, the Yōkai also illustrate the perils of gluttony. With no boundaries, they feast until they flop — a revelry without regret. Herein lies the lesson: sometimes, giving in is just as vital as knowing when to hold back.
The EDWIN Hara Hachi Bun Me Spring/Summer 2025 collection is now available in EDWIN stores, select retailers, and online. Revel in the spirit of indulgence, style, and playful defiance this season!
