Each garment in this collection is based on a mushroom, inspired by its colours, shapes and textures as well as its wellbeing properties for humans and our ecosystem. EIRINN HAYHOW creates her own natural dyes, from foraging plants and berries, and reusing fruit and vegetable waste. Everything has been made from salvaged cotton or sustainable fibres such as pineapple leather and hemp fibres. EIRINN HAYHOW has been inspired by mycologist Paul Stamets, his knowledge of mycelium and his wonderful book ‘Fantastic Fungi’.
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Mushrooms, unlike other plants and animals, are a completely unique species. A Magic Kingdom.
Their mycelium roots go deeper than over 300 miles underground, and send nutrients above ground to all of the forestations, keeping all of the surrounding Earth in balance.
Mycelium, known as the Wood Wide Web, communicate with plants and animals, much like we do through the internet.
Nature has its own language, we just have never daren’t to understand it.
With over 70,000 species of mushrooms, we still have so much to discover.
Certain mushrooms can decompose oil, decompose plastic, help cure cancer, keep us youthful, give us consciousness. There is a whole natural world out there, that we are yet to unearth.
Mushrooms are the givers of life and the decomposers in death. They have seen everything, and they are so beautiful! All mushrooms are magic.
Videography / Graphic Design Dream Safari
Photography Katy Paige Mclean
Styling Hakan Keppler
Makeup Artist Marta Merlo
Hair Stylist Hannah Wallace PR Hundred
Showroom Sponsored Buffalo London
Models
Chloe Frame, Sam Simmons, Kane Mcarther, Tara Tighe, Yana Smith
A special thanks to Jacob Calland and The Margate School and for the photographers that helped with the home shoots, Gabriel Tighe and Fiona Murphy.
