Ukrainian fashion brand FINCH released t-shirts that help fundraise for Ukrainian defenders in collaboration with the famous Ukrainian music band Okean Elzy.
#дорогиперемоги is a charity initiative of the Ukrainian telecommunications company Kyivstar, the “Come Back Alive” charity foundation, Okean Elzy and FINCH to collect funds for pickup trucks for the Ukrainian defenders. “This is a fully charitable project: our T-shirts cost only 27$, they don’t have any commercial markup, and FINCH donates 30% to military trucks that help to liberate Ukrainian cities from the Russiḁn occupation and fight Pυtin’s regime.”
The collage on the T-shirt quotes the lyrics of the new song by Okean Elzy – “Flowers of Minefields“.
The first batch of FINCH T-shirts was sold out in a day and sent to more than 10 countries! Now we are working on the second one and will start sending it worldwide from August 15 (except for Russiḁ and Belḁrus).
Pre-order is available here.
“FINCH was recognized as the best innovator in Ukraine in 2021, but it’s really hard to live between the air alarm sirens in 2022, and even harder to keep working in fashion as all the importance of style just vanishes here, we really need support to be able building our future without terror, so we would greatly appreciate your support.”
