Introducing an exciting new collaboration with London-based menswear label, Casely-Hayford. Both Fred Perry and Casely-Hayford are storytellers whose paths were bound to cross. Fred Perry x Casely-Hayford is available online and in select Fred Perry shops from Thursday 5th November 2020. www.fredperry.com
Cultural relevance through passing down of garments.
One generation to another; creating something new from something old. Reworks of Fred Perry styles with sharp classic tailoring.
Shot by Olivia Rose, the imagery looks to intergenerational style. Charlie Casely- Hayford looks to reportage photography for inspiration. “I like to understand the world in which the pieces are going to live in. So, creating a mood-board is an integral part of that. I was interested in this idea of reportage photography that captures culture (…) not too serious, just capturing real people.”.
The London-based designer Casely-Hayford spent his formative years accumulating a wealth of knowledge and techniques from his late father, Joe Casely-Hayford, OBE, an influential designer whose work reverberated across the runways of Paris, London and Tokyo from the early-80s until his death in 2019. The Casely-Hayford label was originally founded by father and son in 2009 as a joint venture and continues to flourish from its Marylebone HQ under Charlie’s discerning eye.
Charlie’s long-entrenched passion for clothing, music and subcultures, and a commitment to design integrity and longevity as opposed to fleeting trends, mirrors the values of Fred Perry. The new collaboration mutually explores these enthusiasms with a focus on inter-generational style, story-telling and memory, conveyed through reinterpretations of classic Fred Perry pieces, with adventurous tailoring, knitwear and embellishments.
www.fredperry.com/subculture/articles/charlie-casely-hayford
