Passing cherished garments down through generations. Reinvention; creating something new from something old. Customisation through subtle tailoring details. Both Fred Perry and Casely-Hayford are brands built on storytelling. For their second collection together, the two brands celebrate stories that are already there, stories that have already been told.
casely-hayford.com / fredperry.com
“I am creating something new from something old, celebrating cherished garments that are passed down and their cultural relevance through the generations.” Charlie Casely-Hayford
Recognised as a master in tailoring and informed by Savile Row, Charlie is not beholden to its rules. He continues to build on the legacy and signature of quietly eccentric tailoring started by his father, Joe, who established his pioneering menswear label in the mid-80s. The sense of modernity can be felt in the relaxed shapes and through subtle details that all add to the story.
“Growing up, I remember being submerged in a mix of cultures on Ridley Road, East London. The clashing prints and colours and vibrancy of life on the market, juxtaposed with harder pieces like the bomber jacket.”
Charlie Casely-Hayford
The pique shirt features a digital print designed by Charlie and plays to both of our visual identities. Other iconic styles are reinterpreted through Charlie’s keen eye for a bold pop and print. Built on a simple modern palette, key pieces include knitwear which is rich, embellished and smart – always with a nod to more formal styles, such as the half double breasted placket on the cable knit cardigan.
