Introducing the new FRIEDEN – Ceasefire S/S23 campaign. Photography by Paula Prats and Xar Lee. The model is Teru. Styling by Dean Van Zanten.
“WE BELIEVE EVERY MESSAGE OF PEACE MATTERS.
WE HAVE DEDICATED THIS BRAND TO EXPLORING DIFFERENT, MORE CONTEMPORARY WAYS TO PROMOTE KINDNESS
BY USING ONE OF THE MOST INFLUENTIAL ARTS OF OUR GENERATION: FASHION.
AND WHILE THE WORLD DOESN’T NEED YET ANOTHER HOODIE,
WE BELIEVE THAT WHAT WE WEAR HAS THE POWER TO CHANGE SOMEONE’S MIND.
IT’S ALSO THE BEST, MOST COMFORTABLE PROTEST SIGN TO CARRY AROUND EVERY DAY.
WE DON’T MAKE CLOTHES.
WE MAKE MESSENGERS OF PEACE.
FOR EVERYONE TO WEAR.
BE A MESSENGER OF PEACE.”
Photography by Paula Prats / www.paulaprats.com / Instagram: @paula_prats and Xar Lee / www.xarlee.com / Instagram: @xarleevision
Styling, hair and make up by Dean Van Zanten / Instagram: @dvzten
The model is Teru / Instagram: @terror_teru
signed at Vein Agency / Instagram: @vein.agency
Brand: FRIEDEN / Instagram: @friedenathletics
