G-Star RAW and SUPER73 team up for unforgettable city rides across the world!

G-Star RAW and SUPER73 teamed up for unforgettable city rides across the world introducing guides to unexpected city adventures. Together they’re conquering the streets of the world’s coolest cities such as New York, Berlin, Rotterdam, Tokyo, and Cape Town.


The selected squads in each city will ride their G-Star RAW x SUPER73 to show you their most beloved hidden gems. Expect a group of creatives, and establish unique guides from every one of their adventures.

For this special project, G-Star and SUPER73 selected a group of local creatives who will show their city’s best-kept secrets. From scenic spots to under-the-radar places to party, they’ll be riding from one adventure to the next on their SUPER73 bikes. New York-based singer, model, and writer Marzy Lovejoy is just one of the talents G-Star will team up with. After beginning to organize rides to empower black women, Lovejoy’s cycling community grew, creating a rider presence in the city that wasn’t there before. G-Star will curate guides showcasing the hidden gems in every city in collaboration with each of the creative talents.

G-Star RAW is also giving customers the chance to win the limited-edition G-Star x SUPER73 bike or a raw denim rider bag via their social channels. Keep an eye on @gstarraw to make sure you don’t miss out. You can also purchase the bags for yourself HERE