I LOVE GUCCI + GUCCI LOVES U! FULLY REDESIGNED GUCCI.COM DEBUTS IN EUROPE, UAE AND AUSTRALIA
Dear Fashion lovers… this is for you! The iconic fashion brand Gucci, who under the creative direction of Alessandro Michele is experiencing an über-renaissance, recently launched its completely redesigned Gucci.com site in Europe and the United Arab Emirates.
After surprising the fashion crowd with a geek-chic aesthetic and a flamboyant re-mix of past decades styles and visions, the Florentine brand has gone beyond the status of a critic’s darling and is now spreading a global Gucci-mania.
In order to reflect on this groundbreaking change, the new website of Gucci takes on an integrated approach to content, blending brand and product storytelling with a smart shopping experience.
The core of the new Gucci online experience culminates in the editorial section The Agenda, a short-cut into Alessandro Michele’s creativity and “modus operandi”.
The Agenda is an innovative hybrid that presents in a tumbler-esque style the pieces of the collections through a kaleidoscope of inspirational mood boards, catwalk stills, behind the scenes moments, news, collaborations with up-and-coming artists and unique content.
The product pages are enriched with full zoom functions and multi-viewing options, allowing visitors to enjoy to the fullest extent the rococo richesse of Alessandro Michele’s one-of-a-kind creation. Styling tips and advice guide users to create the perfect Gucci total look and to become a part of the #GucciGang
The new Gucci.com is available in 23 countries and 5 languages… and we love it!
GUCCI Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.