IA London Spring/Summer 2023

IA London launches S/S23 Womenswear campaign and collection. Inspired by the contradictable Hieronymus Bosch’s painting “The Garden Of Earthly Delights” (between 1490 and 1510) and named after it, IA London’s new campaign interprets the story of Adam, Eve and The Serpent.

@ia_london / www.ialondon.com/gardenofearthlydelights

The narrative focuses on two panels of the painting: The Left, in which, avoiding eye contact, Eve is shown “seductively presenting her body to Adam” (Walter S. Gibson) and The Central, with Earthly figures seeking pleasure in various ways. The Serpent’s empowerment over Eve and Adam resulted in their punishment from The Heavenly Garden and their fall into the Earthly Delights, where their traditional gender roles and identity are questioned.

The campaign comprises photography by the legendary Ki Price and an art-fashion film, directed by IA London’s Creative Director, Ira Iceberg.

The collection proposes newness via bodycon dresses, tops and leggings printed on soft semi-transparent Italian mesh and printed with images of artistic nudity, male and female, and full-body harnesses. Almost all garments are “played” on male and female models, inviting openness toward traditional gender roles. In line with IA London’s ideology of timeless and responsible fashion, the new collection shows just enough to deliver its new artistic vision for this season.

At the same time, earlier Brand garments are still available to be mixed with the new. IA London X Grounds The “Naked” line of sneakers, with IA London prints designed in collaboration with the Japanese footwear brand Grounds, completes the storytelling.

In collaboration with @kiprice
MUA | Lans London @lanslondon
Hair | Kristian Szalay @kristian.szalat /
TONI&GUY @toniandguyworld