Amazon and InStyle announce the launch of “Instyle X Amazon Fashion” (amazon.de/InStyle), a digital fashion store for fashion designers from Germany. The new initiative enables selected fashion designers, their collections and brand history to be presented to millions of Amazon customers and Prime Members who shop on Amazon Fashion.
“Instyle X Amazon Fashion” is part of the Europe-wide initiative “Amazon Fashion Connects” as well as Burda’s initiative “FutureForFashion”, a series of initiatives that aims to support small and medium-sized fashion companies with partners.
The new digital fashion store offers customers an exciting mix of fashion and accessories from local designers. The looks, exclusively curated by Instyle fashion experts, include an exquisite selection of the coolest, hottest pieces and trends, available for the first time on Amazon.
The curated collections are now exclusively available online at amazon.de/InStyle.
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