Introducing AUROBOROS

History in the making; Auroboros debuts the inaugural ‘Biomimicry’ digital ready-to-wear collection at London Fashion Week as part of the DiscoveryLAB supported by the British Fashion Council and in an official partnership with the Institute of DigitalFashion, this activation redefines fashion.

The ‘Biomimicry’ collection is inspired by combining nature with technology – wear the future and create your sci-fi fantasy. The purely digital collection will be showcased during London Fashion Week in film, worn by a physical model and styled by Auroboros’ first digital stylist, Sita Abellan.

Auroboros and Institute of Digital Fashion are proud to officially partner for activation and release of an AR digital garment from the ‘Biomimicry’ digital collection, broadcast across multiple physical billboards and posters throughout the City of London this June.

This is a message towards the democratisation of fashion as we know it, allowing for a wider audience to participate within the London Fashion Week schedule. The ‘Venus Trap’ dress, taken from the ‘Biomimicry’ collection, was transformed by the Institute of Digital Fashion into augmented reality, accessible via social media platform, Snapchat. Viewers will have the unique opportunity to experience the piece in real-time after the show; further amplifying how we consume and interact with the digital fashion landscape.

The full collection is available for purchase via DressX and the Auroboros website. This innovation sees billboard sites over London house the AR dress, which is unlockable via QR codes, delivering in real-time the collection straight from the LFW schedule to demystify and drive a new era of emotional connectivity to digital fashion. This partnership pushes the boundaries by presenting a uniquely immersive experience that explores the future of fashion within the physical and digital landscape.

The Auroboros ‘Biomimicry’ digital ready-to-wear collection features 14 individual pieces, including garments and accessories. With its breathtaking nature-inspired design, the inaugural collection creates a new category of fashion-nature tech; giving everyone the opportunity to fully immerse themselves in the utopian world of Auroboros. Inspired by mythological plants, sci-fi films and personal narratives the collection draws influence from a 21st-century experience, creating a new cultural identity built for the metaverse.

Instagram: @auro.boros