Introducing: Gen-Y

#MustHaveOfTheWeek! High quality materials and design are at the core of GEN-Y, an exclusive, unique product that excellently combines creativity with advanced technologies, Italian craftsmanship with contemporary innovation as well as research and performance.

Hi-tech bags, backpacks and accessories with a minimal and urban design created to meet our everyday life. Designed and Made in Italy

A collection of bags, backpacks and accessories have been created for every moment of the day: from work to free time and from indoor events to outdoor ones for a complete athleisure look.

The collection is composed of a-gender elements that evolve with the consumer. The collection adapts its consumer needs in everyday life: from yoga to after-work cocktails and from business meetings to travel for pleasure.

GEN-Y’s design gets its inspiration from urban geometries. The materials are sought-after and innovative, but also eco-friendly, breathing vibrant notes of city-life and translating them into a minimal-tech design.