Is It Love? HardClo S/S21

HardClo presents its new S/S21 campaign. Over the past few decades, it has often been said that we no longer have an addressee for our political demands. But that’s not true. //

We have each other. What we can no longer get from the state, the party, the union, the boss, we ask for from one another. And we provide. Lacan famously defined love as giving something you don’t have to someone who doesn’t want it.

But love is more than a YouTube link or a URL. This beautiful negative flip of what is commonly considered the most positive force in the universe helps us begin to see love’s fullness and endless bounty, as based in emptiness and lack—in mutual loss.

Art Direction and Design / @nmre08
Photo / @8317k
Fashion / @ohmygeorges
Floral Arrangements /
Make Up / @sophiakossada , @beehive_artists
Hair / @chrisanthos_smirneos , @beehive_artists
Models / @markokarelia , @paraskevi_kerasioti , @joshywei , @dmodelagency