#Lookbook – ISNURH is a contemporary brand that takes inspiration from Scandinavian minimalism. The brand tries to connect its own origin to the international vibe thanks to its details-driven approach. Kasper and Oliver founded the brand in 2017 to provide an essential wardrobe that stands out with fresh signature elements.
Since 2020, the brand became an official partner of the EU-funded “Rodinia Project” which promotes an ethical way of producing clothes near shore, without any water and producing with minimal waste.
For SS23, ISNURH dives into the duality of Time and Place. Into the paradox that lies within these terms. How opposites meet. Like rain on a sunny afternoon. The feeling of being in two places at once. When we humans progress, we go through a process of self-discovery. A very conscious state, where we feel ourselves being torn from our present shape. Evolving as we observe. Being both the marble and the sculptor. Realizing that we are no longer who or where we once were. Seeing our previous selves standing behind. Present and distant all at once. This contrast is what inspires ISNURH this collection presented at Tranoi, during Paris Fashion Week.
Translating into toned-down colours and soft gradients, embellished with bold details and colourful artworks. Using graphics to explore what happens when you take something historic and place it in a contemporary context. Unifying the past with the present, picturing the future.
